Checkout by TRY is the fourth edition of Norway's leading eCommerce event – previously known as the Frend eCommerce event. Same concept, same people, new name. On June 10th, 2026, we're bringing 400 handpicked eCommerce professionals together for a full day of keynotes, panels and real conversations.
Everyone's chasing the next big thing. But the brands that win? They master the basics first. Less hype. More hygiene.
Beyond the ads budget: how brands grow when organic leads the way
Varsity, Northern Playground, and Radiant Health on what happens when growth doesn't start in an ads manager.
What does it take for a brand to survive 100+ years?
Bergans of Norway and Viking Sko - some of Norway´s most enduring brands on what it really takes to stay relevant for over a century, and what heritage costs when the market keeps moving.
How does transparency inform worth? How Livid is rebuilding the link between craftsmanship, production and quality
This talk examines Livid's fifteen-year effort to rebuild that connection through radical transparency. What began as a one-man made-to-measure denim workshop in Trondheim became the first Norwegian fashion brand to fully map and publish its supply chain, and then do it again.
Era Change: How the breakout brands of 2030 will operate differently
What separates the breakout brands of 2030 from the rest? Not the next AI tool. The fundamentals — and Luke has seen the pattern from inside hundreds of international brands.
The Millions Between Cart and Confirmation
Twelve months of systematic checkout optimisation, and millions added to the bottom line. Blivakker takes us through the unglamorous work that actually moves the needle
Stephans low-hanging fruits
Last year, Stephan called out unsuspecting eCommerce brands from stage. He's doing it again. Fix the bugs, clean up the basics, pick the low-hanging fruit — before he finds them first.
What top norwegian merchants do differently at checkout
In this talk Markus shares the patterns that separate the brands that convert from the ones that leak. Expect learnings you can put to work the very next day.
How product data drives business results
Search and discovery are changing faster than most can keep up with. With SEO and AEO taking over much of the customer journey's first step, and Claude and ChatGPT raising the bar for how your products need to be presented.
Checkout by TRY builds on four years of bringing the Norwegian eCommerce industry together – a space where people genuinely comes to meet and learn.
1,000+ apply. 400 get in. The waitlist is open. Sign up now.
Checkout by TRY builds on three years of bringing the Norwegian eCommerce industry together – a space where people genuinely come to meet and learn.